Dear Industry Members,

Jammu & Kashmir Trade Promotion Organisation with the support of the Trade Promotion Council of India is organizing Jammu & Kashmir Agro & Food Fest on 27^th August 2023 at the Sher-e-Kashmir. TPCI extends a cordial invitation to its members and industry associates within the Food & Beverage sector to participate in the event, focused on promoting and cultivating fresh business opportunities for F&B businesses in Jammu & Kashmir.

The Jammu and Kashmir Buyer Seller Meet (BSM) unites prominent food and beverage importers, notable distributors, and renowned modern trade outlets from the valley. This event offers a distinctive chance to engage in discussions with key players within the worldwide food community, facilitating the exchange of ideas and insights.

The economy of Jammu and Kashmir State primarily relies on agriculture, with approximately 70% of its population engaged in agricultural and related professions. This heavy reliance on agriculture, particularly based on small land holdings, renders the state dependent on this sector. The Kashmir valley is also known for its sericulture and cold-water fisheries. Kashmiri saffron is also very famous and brings handsome amount of foreign exchange. Agricultural exports from Jammu and Kashmir include apples, barley, cherries, corn, millet, oranges, rice, peaches, pears, saffron, sorghum, vegetables, and wheat.

Key takeaways for F&B players in J&K:

● Collaborate with the prominent & new importers, retailers, distributor, wholesalers & partners from India and abroad.

● Grow your business in one of the fastest growing markets with a large appetite for processed food, beverage, agriculture, health and innovative products.

● Nurture your relationships by engaging the existing partners and flag-bearers of the industry.