Dear Industry Members,

Trade Promotion Council of India is organizing a 25-exporters B2B delegation of Food and Beverage sector to Nairobi, Kenya on 27th -28th  June 2023. TPCI is pleased to invite its members and industry partners from Food & Beverage sector to join the India-East Africa BSM on F&B for promoting and generating new business avenues & orders from the East-African market.

The India-East Africa BSM brings together the leading food and beverage importers, prominent distributors and some of the iconic modern trade outlets in the East African countries, viz., Kenya, Uganda, Ethiopia & Tanzania to explore the most diverse range of new and innovative products offered by the Indian F&B industry. It is a unique opportunity to exchange ideas with stakeholders within the global food community.

It is an important inclusive meeting place for food and beverage innovation:

 Collaborate with the prominent & new importers, retailers, distributor, wholesalers
&  partners from the East African countries.

 Grow your business in one of the fastest growing markets with a large appetite for
processed food, beverage, agri, health and innovational products.

 Nurture your business relationships by meeting the existing partners and flag
bearers of the industry from the East African countries.

India’s F&B Exports to Africa 

India’s total exports of F&B Products to Africa in Apr 22 -Mar 23 were recorded at US$4.83 Bn. The
corresponding value for 2021 was recorded at US$6.22 Billion registering a CAGR of 14.6%
(2017-21). Africa imported US$ 95.6 billion from the world in 2021.

Cereals; Sugars and Confectionery; Meat and edible offal; Coffee, Tea and Spices,  are the top 5 products.
Among the F&B products, Rice hold 80.83% share of total exports to Africa in Apr 22 – Mar
23.

East African Country-wise Analysis

Ethiopia

India exported US$ 57.85 million worth of F&B to Ethiopia in 2021. Whereas, Ethiopia
imported US$ 4.26 Bn from rest of the world. India’s F&B exports to ROW were recorded
US$ 42.86 Bn for the same time period, showcasing its capacity to increase exports.In top 10
exported products India holds huge potential. Ethiopia’s imports from India has registered
positive CAGR in almost all products depicting the potential to expand. For example, Cereals
recorded the highest share in imports (68%) from India in 2021 with a growth of 9%
between 2017-21. and the growth in world imports also recorded a positive CAGR (24%)
which Indicates the potential in the product exports from India. Preparations of
VEGETABLES, FRUIT, NUTS OR OTHER PARTS OF PLANTS) and HS 19 (PREPARATIONS OF
CEREALS, FLOUR, STARCH OR MILK; PASTRYCOOKS PRODUCTS) has seen a noticeable spike
in exports with a growth of 922.06% and 127.22% YoY respectively.

Uganda

India exported US$ 13.59 million worth of F&B to Uganda in 2021. Whereas Uganda
imported US$1.16 Bn from the world. For example, Uganda imports sugar and confectionery
from India with a 31% CAGR but its imports from ROW were decreasing in 2021.

Kenya

India exported US$ 146 million worth of F&B to Kenya in 2021. Whereas Kenya imported
US$4.28 Bn from the world.For example, Kenya imported Cereals worth US$ 86 million from
India with a 56% CAGR but its imports for the same from ROW were decreasing between
2017 and 2021.

Tanzania

India exported US$ 86 million worth of F&B to Tanzania in 2021. Whereas Tanzania
imported US$ 853 Mn from the world.For example, Tanzania imported sugar and
confectionaries worth US$ 48 million from India with a 24% CAGR but its imports for the
same from ROW were less than of imports from India between 2017 and 2021. Sugar and
confectioneries alone holds 55% share of the total Indian F&B exports to Tanzania.

Packages

• Valid IEC is a must.
• Only one person per company is allowed at a subsidized price.

Delegate Package – Nairobi, Kenya:

• Inclusions:
  • Local group transfers (Hotel, Venue as per specified movement chart) for 1 PAX.
  • Luncheon during business hours on BSM days for 1 PAX.
  • Hotel stay for 1 PAX on Twin Sharing basis.
  • Visa assistance (as long as it is applied as per the specified deadline).
  • International flights included (Ex Delhi).

• Subsidized Price (in INR):
  • For TPCI Members: INR 2,15,000/- + 18% GST.
  • For Non-Members: INR 2,65,000/- + 18% GST.

Delegate Package – Nairobi, Kenya (Only BSM):

• Inclusions:
  • Luncheon during business hours on BSM days for 1 PAX.
  • Visa assistance (as long as it is applied as per the specified deadline).
• Subsidized Price (in INR):
  • For TPCI Members: INR 1,10,000/- + 18% GST.
  • For Non-Members: INR 1,50,000/- + 18% GST.

NOTE: – Yellow fever vaccination certificate and Polio Vaccination Certificate (issued at least 1 month before the date of travel) is mandatory at the time of travel and for Visa processing.

Please apply with the duly-filled form attached along with the DD/Cheque of complete amount in favour of “Trade Promotion Council of India” payable at NEW DELHI and secure discounted rate. The last day to apply for the participation in the BSM is 20th  May 2023. This subsidy is strictly on first come first service basis only.
Please feel free to connect with the following for further details:

Tarique Khan
Assistant Director
+91 9205883428
tarique.khan@tpci.in