TPCI organizes B2B meeting at LuLu International Riyadh Office

The Trade Promotion Council of India (TPCI) orchestrated a noteworthy B2B meeting at the LuLu International Riyadh Office on November 20th with the aim of bolstering trade relations between India and Saudi Arabia.

In a significant move to strengthen trade ties between India and Saudi Arabia, the Trade Promotion Council of India (TPCI) organized an exclusive B2B meeting at LuLu International Riyadh Office on the 20th of November. This event serves as a platform for 15 prominent Indian Food and Beverage (F&B) companies to showcase their diverse and high-quality products to the Saudi market.

Led by the esteemed Mr. Ashok Sethi ji, Director at TPCI, the Indian delegation comprised representatives from leading F&B companies eager to explore opportunities in the Saudi Arabian market. The highlight of the event is the participation of top buying and operations teams from LuLu International, one of the region’s largest and most renowned retail chains.

The LuLu team, spearheaded by Mr. Hatim Contractor, Regional Director, is keenly engaging with the Indian companies to explore partnerships and collaborations. This meeting not only fosters business relationships but also allows for a direct exchange of ideas and expertise between the Indian and Saudi counterparts.

The 15 Indian F&B companies participating in the event are presenting a diverse range of products, from traditional spices and condiments to contemporary gourmet offerings. This exhibition not only underscores the rich culinary heritage of India but also showcases the country’s commitment to providing top-notch quality products to the global market.