India’s Horticulture Exports: Time to Level Up

Trade Promotion Council of India organized a webinar on India’s Horticulture Exports: Time to level up on July 27, 2021. The webinar focused on the key issues and challenges facing India’s horticulture exports, approach of stakeholders and proposed solutions.

Trade Promotion Council of India organised a webinar on India’s Horticulture Exports: Time to level up on July 27, 2021. The webinar focused on the key issues and challenges facing India’s horticulture exports, the approach of stakeholders and proposed solutions. The esteemed panelists for the webinar were:

• MrVishal Mahajan, CEO, Jubilant Consumer Private Limited,
• Mr Azhar Tambuvala, Director, Sahyadri Farms;
• Prof Sukhpal Singh, Centre for Management in Agriculture, IIM Ahmedabad
• Prof Sourav Bohra, Marketing, IIM Ahmedabad

The session was moderated by Virat Bahri, Deputy Director and Nikhaar Gogna, Executive Officer, Trade Promotion Council of India.

Currently, India ranks second globally in fruit and vegetable production. However, it is startling that despite being a leading fruits and vegetable producer, India’s share in global horticulture exports amounts to just 1.7% in vegetables and 0.5% in fruits. On the other hand, the US, China, Netherlands and Spain have emerged as top exporters of horticultural products and enjoy significant access in the markets of top importing countries.

This webinar explored the major challenges, export promotion opportunities and possible roadmaps for policy makers and industry to address India’s low presence in international trade and value chains.